SAMSUNG: "A Brighter Future: The Samsung / Béhar Partnership"

Corporate Agenda hired TINBIKE and True Stories to helm a short documentary piece about Samsung's partnership with celebrated designer Yves Béhar.

In our film, Yves discusses the roll of LED technology in his award winning designs leading up to the launch of his latest LED Light Sculpture, Anima Terra.

We get a peek into the world of FuseProject, where all of Yves creations are born. Then, we travel with Yves to the fabrication studio to see the progress of the sculpture. Ultimately, we capture the completed Anima Terra, full of life, in an amazing display of color and energy.

CO-DIRECTORS: Beau Bouverat / Jordan Olshansky

DIRECTOR of PHOTOGRAPHY: Beau Bouverat

PRODUCER: Jim Calabrese

ACCOUNT DIRECTOR: Rich Lim